Analytics

The Analytics section shows the dynamics of your campaigns on the platform. Charts help you understand which platforms and regions deliver the most reach and inform optimization decisions.

Charts

The charts section visualises views distribution and dynamics. Available charts:

Views by platform — distribution of views across YouTube, TikTok, Instagram, VK Video
Views over time — view dynamics across the selected period
Campaigns by geo — view distribution across countries and regions
Daily views — table of total views per day

Views and spend charts — Line charts for views and spend with period selection

Period filter

Use the period selector to analyze data for any time range:

Last 7 days
Last 30 days
Current month
Custom range (date picker)

Analytics period selector — Select a period for analysis or specify custom dates

Per-campaign details

To drill into a single campaign, open its details page: it shows the campaign KPIs, the post list, and view dynamics.

How to improve performance

Increase your CPM for more competitive placement
Refine targeting — pick relevant geos and categories
Improve creatives — a detailed description attracts better-fit creators

Update frequency

Metrics refresh regularly (multiple times per hour). View data arrives from platforms with a delay, so final numbers for the day appear the next morning.

Campaign details

Billing & top-up

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Updated: May 9, 2026