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VibeVO

Create campaign

A campaign is the advertiser's main tool. Here you set the placement type, creatives, which creators it's available to, budget, and geo. The wizard walks you through every step.

Advertiser dashboard with the create campaign button
Click "Create campaign" on the main dashboard

Step 1. Campaign type

VibeVO offers 5 campaign types:

Uniqueization and mass posting (CPM)

Best for: reducing CPV for expensive brand integrations.

  • We take your content.
  • Creators uniqueize it without distorting the message.
  • The content is posted from warmed-up pages and gains reach.

Banner ads (CPM)

Best for: mass reach advertising with CPV below 0.01 kopeck.

  • Creators take cuts of viral content from selected topics.
  • An animated banner is overlaid on the content.
  • The content is published on creator pages.

Video Clipping

Best for: turning one long video into many reachable short clips.

  • Creators take the long video from the campaign brief.
  • They cut it into many short moments.
  • The content is published on creator pages and gains reach.

AI content by brief

AI content generated from your brief, assets, and target GEO. Best when you need fresh creative quickly without a separate production cycle.

Stories Ads (CPM)

For: reach via vertical Stories with link clicks.

  • The creator posts your 9:16 Story with a personal tracking link.
  • Submits a video proof; the moderator confirms the views.
  • Instagram, VK and TikTok. Paid per confirmed views.
Need UGC or Music Promo?
Contact support if you need a managed UGC or Music Promo launch. These formats are not shown in the public advertiser self-serve wizard.

Step 2. Name and description

Set a clear name — creators will see it. In the description, explain what to advertise, the key talking points, and what wording to avoid.

The more detailed the brief, the better the videos
Spell out the key talking points, tone of voice, the minimum on-screen share for the logo, and where in the video the integration should appear. This reduces the risk of a 50% discount during moderation.

Step 3. Creative

Creatives are split by placement platform:

  • Chroma key banner — for Instagram and YouTube. The main object on a solid (green) background; the creator overlays it on their own video.
  • Footage — for TikTok. A complete short video without chroma key — the creator uses it as a standalone insert.
Example chroma key banner — for Instagram and YouTubeDownload example
Example footage — for TikTokDownload example
No banner ready?
Use the built-in banner auto-generator — get a banner from your logo and product description in one click. For most campaigns that's enough to launch without a designer.

Step 4. Category

Specify which category your product belongs to — this helps creators find your campaign in the catalog faster. Available categories:

  • Creator
  • E-commerce
  • Music
  • Podcast
  • Software
  • Streaming
  • Games
  • Other

Step 5. Geo and CPM

Specify the countries and regions where the creative should be shown and set your CPM rate — the price per 1,000 views. The system will suggest a recommended rate based on your targeting and content category.

Geo pricing
You can set different CPM rates for different regions. Use country search, create region groups with custom names, and set fractional CPM values with the slider.

Step 6. Additional targeting

Optionally narrow the creator pool:

  • Platforms — YouTube, TikTok, Instagram, VK Video, or all
  • Minimum followers — filter by audience size
  • Channel sub-categories — gaming, beauty, tech, etc.
  • Media categories — for more precise targeting with overlay creative previews

Step 7. Preview and submit

Review all settings on the preview screen. If everything looks good, click "Submit for moderation".

Moderation
Review usually takes 1 to 24 hours. If the campaign isn't approved, you'll receive a comment explaining why. What to do if your campaign isn't approved →

AI creative generation

The platform can automatically generate banners and videos for your campaign. This feature is available directly in the campaign creation form at the creative upload step.

  • Image generation — banners created using third-party neural networks
  • Video generation — short ad videos created using third-party neural networks

You can specify text, style, and parameters, and the system will prepare several creative options to choose from. Generated materials can be edited or replaced before submitting the campaign for moderation.

AI generation
AI creative generation is an experimental feature available on request. If you don't see this option in the campaign creation form, contact support to enable it.

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Campaign management

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Updated: May 9, 2026

Creating an Ad Campaign | VibeVO Docs