Create campaign

A campaign is the advertiser's main tool. Here you set the placement type, creatives, which creators it's available to, budget, and geo. The wizard walks you through every step.

When choosing a type and writing the brief, consider the work expected from creators: Campaign types: a creator guide.

Step 1. Campaign type

Choose an available format card: it determines the creator task, materials and placement requirements. Stories appear when the format is available to your account.

Carousel

The creator prepares a multi-image post using your materials and requirements. Specify slide order, key messages and required elements.

Step 2. Name and description

Creators see the campaign name, so choose a clear and recognizable title.

Describe the product, task and verifiable requirements: what to show or say, which materials to use and what to avoid. Creators see these conditions, and moderators use them when reviewing posts.

UGC requires a video brief. Mass posting supports multiple video briefs. Keep text, videos, examples and prohibited content consistent.

Example requirement: “Show the logo at the beginning of the video and say the product name.” Specify a placement, action or phrase instead of “make it good”.

Step 3. Creative

Creatives are split by placement platform:

• Chroma key banner — for Instagram and YouTube. The main object on a solid (green) background; the creator overlays it on their own video.
• Footage — for TikTok. A complete short video without chroma key — the creator uses it as a standalone insert.

Step 4. Category

Specify which category your product belongs to — this helps creators find your campaign in the catalog faster. Available categories:

• Creator
• E-commerce
• Music
• Podcast
• Software
• Streaming
• Games
• Other

Step 5. Geo and CPM

The standard form uses one pricing region. Together with other campaign conditions, it affects the recommended CPM and minimum budget. The form does not set separate CPM rates for multiple regions within one campaign.

Stories has a separate geography selector that allows multiple countries. It uses its own minimum CPM; the standard geo calculator does not apply.

Geography defines the target audience, but does not guarantee that every view comes from the selected countries.

Step 6. Additional targeting

Languages, social platforms and topics define placement conditions. Choose platforms supported by the format and languages appropriate for your content.

Excluding topics, including sensitive topics, reduces the pool of eligible accounts and may increase the recommended CPM. Topic percentages represent the share of views over the last 30 days, not a forecast for your campaign.

Step 7. Preview and submit

Review all settings on the preview screen. If everything looks good, click "Submit for moderation".

AI creative generation

In the brief-based AI content format, creators produce content from your brief. The separate image and video generator in the editor is a staff tool; choosing the AI format does not enable that tool in a standard advertiser account.

CPM and threshold rewards

CPM is the advertiser cost per 1,000 views. For example, a CPM of 2 USD gives a calculated cost of 20 USD for 10,000 views. Advertiser CPM differs from creator earnings, which depend on commission and offer conditions.

With threshold rewards, the reached view threshold determines the reward. In an illustrative schedule of 5 USD at 1,000 views and 12 USD at 5,000 views, reaching the second threshold gives 12 USD in total, not 17. Threshold rewards do not add up.

Available strategies depend on the format; Stories supports CPM only. A submission bonus, when provided, is a separate condition, not another threshold. Refer to the campaign conditions; there is no single commission percentage for all campaigns.

Views forecast

For CPM, estimated views = budget ÷ CPM × 1,000. For example, 100 USD at a CPM of 2 USD gives 50,000 estimated views. A higher rate reduces the calculated volume for the same budget.

For a running campaign, the remaining-view forecast accounts for budget already spent. Changes to budget, rate or targeting update the calculation. Editing after launch is restricted to roles permitted to do so.

The forecast counts views, not unique people. It does not guarantee delivery by a particular date, placement speed or sales results.

Cover image and materials serve different purposes

The cover image represents the campaign in the creator catalog. Choose an image that makes the brand or task clear. The cover does not replace the materials the creator must use in the post.

Upload the working files under materials and specify their purpose. The available purposes depend on the campaign format:

The purpose describes the file; it does not transform it. Selecting “Animated banner” does not turn a still image into an animation. If the file does not match its selected role, correct the role or upload suitable material according to the form’s message.

Check the previews, file names and purposes. File size, number of files and supported formats are shown directly in the interface; if an upload fails, follow the stated limit. If a material is outdated, replace it and make sure creators have access to the correct version.

Explain in the brief which materials are required, how to use them and what is not allowed. For content requirements, use the section on the brief and requirements rather than relying on file names alone.

Updated: September 23, 2026