Campaign details
The campaign details page contains everything you need: performance metrics, a list of creator posts, moderation status, and management tools.
Key metrics
The top of the page shows the campaign's key indicators:
| Metric | Description |
|---|---|
| Views | Total number of verified views |
| Reach | Number of unique users who saw the ad |
| Spend | Amount spent from the campaign budget |
| CPM (actual) | Actual cost per 1,000 views |
| Creators | Number of creators participating in the campaign |
| Posts | Total number of published posts |
Creator posts
The Posts section contains a list of all creator publications linked to the campaign. Each post shows the following information:
- Creator — the author's name and avatar
- Platform — YouTube, TikTok, Instagram, or VK Video
- Link — direct link to the video
- Views — number of verified views
- Moderation status — approved, under review, or rejected
- Publication date — when the post was published
Post moderation statuses
| Status | What it means |
|---|---|
| Under review | Post submitted by the creator and awaiting moderator review |
| Approved | Post passed moderation, views are being counted |
| Rejected | Post doesn't meet requirements. The creator will receive a moderator comment |
Budget management
On the details page you can increase the campaign budget by clicking "Add budget". Funds are deducted from your main balance. You cannot reduce the budget of an active campaign — if you need to stop it permanently, use archive.
Tip
Check campaign details regularly to top up the budget before impressions stop.
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Updated: May 9, 2026