Glossary
A reference of terms used on the VibeVO platform. Use search to quickly find a definition.
Account verification
The process of verifying the authenticity of a social media account. The creator confirms ownership using a special code, and the system checks compliance with minimum requirements (followers, activity, content).
AI Creative Generation
A feature for automatically creating ad banners and videos using neural networks (Imagen/Gemini for images, Runway for video). Available in the campaign creation form. This is an experimental feature enabled on request via feature flag.
BPS (Basis Points)
1 BPS = 0.01%. For example, 500 BPS = 5%. Used in VibeVO for setting referral program commissions (referralCommissionBps).
Campaign type
A creator campaign format. VibeVO supports: uniqueization and mass posting (ready-made content is adapted without losing meaning and scaled from warmed-up pages), banner ads (an animated banner is overlaid on viral content from selected topics), video clipping (a long video is cut into short moments and published by creators), and AI content by brief (new creatives are generated from the task, assets, and target GEO).
CPC (Cost Per Click)
Cost per click. A payment model where the advertiser pays for each click on an ad link. On VibeVO the primary model is CPM, but CPC may be used in analytics to evaluate effectiveness.
CPM (Cost Per Mille)
Cost per 1,000 views. The primary payment model on VibeVO. The advertiser sets a CPM rate when creating a campaign — this determines how much they pay for every 1,000 verified views.
Creatives
Ad materials uploaded by the advertiser: images, videos, text descriptions. Creators use these materials when producing ad content.
CTR (Click-Through Rate)
The percentage of clicks from total impressions. Formula: Clicks / Impressions * 100%. Used in analytics to evaluate the attractiveness of ad content.
Feature Flag
A mechanism for enabling and disabling platform features for individual users or groups. Used for gradual rollout of new features, A/B testing, and managing access to experimental capabilities.
Geo Pricing
Setting CPM rates by region. Allows you to set different prices for different countries and groups of countries. Supports country search, custom region names, and fractional CPM values.
Impression
One display of ad content to a user. One view = one impression. In the VibeVO context, used for calculating CPM metrics.
Moderation
The process of reviewing campaigns and posts by a VibeVO moderator. Moderation checks compliance with platform rules, creative correctness, and description quality. Usually takes 1 to 24 hours.
Payout limit per video
The maximum earnings per published video. The cap is set by the platform administrator — the current value is shown in your dashboard when you submit the post. Views beyond the limit are not paid. Introduced to protect advertiser budgets from disproportionate spending on individual viral videos.
Post
A creator's publication with an ad integration, linked to a campaign in VibeVO. The post goes through moderation, after which views start counting.
Reach
The number of unique users who saw the ad content. Unlike views, reach does not count repeat views by the same person.
Referral Program
A program where a partner brings new advertisers or creators to VibeVO and receives a share of the platform commission from their turnover. Each partner receives a unique referralCode and individual referralCommissionBps rate.
ROI (Return on Investment)
Return on investment. Shows how much profit the advertising generated relative to costs. Formula: (Revenue - Costs) / Costs * 100%. The higher the ROI, the more effective the campaign.
Targeting
Settings that determine which creators can access a campaign. Includes: platforms (YouTube, TikTok, Instagram, VK Video), geo audience, minimum followers, and content categories.
Verified views
Views that have passed quality checks on VibeVO. Only views meeting the criteria are counted: minimum duration, geo-targeting compliance, uniqueness. Bots and view inflation are filtered out.
View counting window
A fixed 3-day period after the video is uploaded during which views count for payment. After the window closes, new views are not paid, and earnings move to "Available for withdrawal" after verification.
View verification period
The period during which accrued funds are validated. After the period ends, funds move from "Processing" to "Available for withdrawal".
Wallet
A section in the creator's account showing balance, withdrawal-available amount, and accrual history. Withdrawals are initiated from the Wallet.
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Updated: June 17, 2026